A "feed" is a summary of Web content that is updated on a regular basis. It is a way for users to keep informed of a Web site's latest changes. The feed format that New York Bar Store uses is Really Simple Syndication (RSS) 2.0.
These data feeds help make content more accessible, and they allow you to easily see new content. The headline view allows you to quickly scan for new content and products, and these headlines are linked back to the actual product to get the full story, if you so desire to visit .
Before you subscribe to a feed, you'll need an RSS reader or aggregator to view content in RSS. Several free and commercial RSS readers are available on the Internet. Once you have an RSS reader, simply right-click on an RSS link, copy the URL, and paste it into your reader to display the content in RSS.